Start with the slot that matters most to you, then drill into the comparisons and general guides. This page is the map. The rest are the articles.
Park
Cash-like ETFs and short-duration parking spots.
SGOV — iShares 0-3 Month Treasury Bond ETF
Cash that earns while it waits. The Park-slot default for short-duration treasury exposure.
BIL — SPDR Bloomberg 1-3 Month T-Bill ETF
Another parking option for investors who want Treasury bill exposure in the Park slot.
Earn
Dividend and income-focused writeups.
SCHD — Schwab U.S. Dividend Equity ETF
The usual Earn-slot anchor: quality screen, dividend focus, and a defensive tilt.
VYM — Vanguard High Dividend Yield ETF
Broad dividend yield exposure with a familiar Vanguard wrapper.
VIG — Vanguard Dividend Appreciation ETF
Dividend growth, not just dividend yield. A quality-led income profile.
DGRO — iShares Core Dividend Growth ETF
A pragmatic dividend-growth fund for investors who want income without gimmicks.
HDV — iShares Core High Dividend ETF
Higher income, more concentration. A useful contrast to lower-yield dividend ETFs.
DIVO — Amplify CWP Enhanced Dividend Income ETF
Income with an options wrapper. Useful if the cash flow tradeoff is intentional.
NOBL — ProShares S&P 500 Dividend Aristocrats ETF
Long-dividend-history names only. Fewer holdings, stricter screen.
JEPI — JPMorgan Equity Premium Income ETF
An income-first fund that leans on options premium and defensive equity exposure.
Build
Broad U.S. equity writeups and the main comparison pages.
VOO — Vanguard S&P 500 ETF
The clean S&P 500 default. Broad exposure, low fee, no drama.
VTI — Vanguard Total Stock Market ETF
Everything VOO does, plus the rest of the U.S. market.
IVV — iShares Core S&P 500 ETF
The iShares wrapper on the same core index. Same problem, different logo.
SPY — SPDR S&P 500 ETF Trust
Liquidity king, fee loser. Best for traders, not passive buyers.
QQQ — Invesco QQQ Trust
A Nasdaq-100 growth tilt. Not a market substitute.
DIA — SPDR Dow Jones Industrial Average ETF Trust
Thirty blue chips and a century-old index. Classic, but not elegant.
Roam
International equity writeups.
VXUS — Vanguard Total International Stock ETF
The main Roam-slot answer for broad international diversification.
VEA — Vanguard FTSE Developed Markets ETF
Developed-market exposure without the emerging markets slice.
IXUS — iShares Core MSCI Total International Stock ETF
The iShares version of broad international stock exposure.
Dare
Speculative and high-volatility writeups.
IBIT — iShares Bitcoin Trust ETF
Digital scarcity exposure inside the Dare slot. The cleanest crypto writeup on the site.
SMH — VanEck Semiconductor ETF
Semiconductor concentration for investors who understand the volatility tradeoff.
XBI — SPDR S&P Biotech ETF
Biotech beta with the kind of volatility that belongs in Dare, not Build.
ARKK — ARK Innovation ETF
Thematic growth and active risk. Exactly the kind of thing Dare was made for.
Slot comparison pages
These are the pages that compare multiple ETFs inside each slot.
Build Fund Comparison
VOO vs VTI vs SPY vs QQQ — the main Build-slot showdown.
Build Growth Comparison
VOO vs VTI vs SPY — the stripped-down broad market comparison.
Roam Fund Comparison
VXUS vs VEA vs IXUS — the international slot comparison.
Earn Fund Comparison
Dividend and income options for the Earn slot.
Park Fund Comparison
Short-duration parking choices for idle cash.
Dare Fund Comparison
Speculative names and the risk tradeoffs behind them.
ETF decision guides
These pages are broader than pure fund profiles, but they answer ETF-selection questions directly.
- Five Fund Frame /guides/five-fund-frame.html
- The Core Three /guides/core-three.html
- Best ETFs for Beginners /guides/best-etfs-for-beginners.html
- Best ETFs for Young Investors /guides/best-etfs-young-investors.html
- Best Dividend ETFs /guides/best-dividend-etfs.html
- SCHD vs VYM vs VIG /guides/schd-vs-vym-vs-vig.html
- VOO vs VTI vs SPY /guides/voo-vs-vti-vs-spy.html
- IBIT vs FBTC /guides/ibit-vs-fbtc.html
- VXUS vs IXUS /guides/vxus-vs-ixus.html
- SGOV vs BIL /guides/sgov-vs-bil.html
- How to Build a 3-Fund Portfolio /guides/how-to-build-3-fund-portfolio.html
- ETFs vs Mutual Funds /guides/etfs-vs-mutual-funds.html
- Warren Buffett ETF Advice /guides/warren-buffett-etf-advice.html
- Best Broker for ETFs /guides/best-broker-for-etfs.html
- Best Broker for the Five Fund Frame /guides/best-broker-for-five-fund-frame.html
- M1 vs SoFi /guides/m1-vs-sofi.html