Trust — Revenue
Richiest makes money in the open.
Two things live under this name, and they are paid for in two different ways. Keeping them separate is the point — an application that reads your accounts should not also be earning a commission on where you put the money.
Richard — the product
- $100 per month, flat. One price, no tiers, no upsell path, cancel anytime.
- No affiliate relationships inside Richard. He is not paid by any broker, bank, custodian or fund company, and no recommendation he makes earns anything.
- No custody, no execution. Richard cannot move your money, so he cannot make money moving it.
- Your data is not a revenue line. It is not sold, brokered, or used to train anything.
The price reads against the 1% of assets a traditional advisor charges — on a $2M household that is roughly $20,000 a year. It is deliberately not cheap, because a cheap price would make this a tracker, and trackers need volume to survive.
The archive — free
- Affiliate commissions from broker links on the fund and guide pages.
- The Frame Builder and every calculator are free and connect to nothing.
The archive is not being grown. It stays up because it costs nothing and the writeups are still accurate.