Trust — Revenue
Richiest makes money in the open.
The site is not a generic ETF blog. It is a portfolio implementation system. Revenue comes from helping people move from a clear Frame to the right broker, then to a diagnostic, then to annual monitoring when they want to keep the plan honest.
Current revenue
- Affiliate commissions from broker recommendations on implementation pages.
- Broker-fit pages that point users to the broker path that actually matches their Frame.
Recurring product
- Annual Frame Checkup — annual checkups, drift checks, and update alerts for a saved Frame.
- Frame Fit Report — a one-time paid check that compares a real portfolio to the Frame.