Best Broker for Recurring ETF Investing

If the job is to keep buying on a schedule and stay out of your own way, the best broker is the one that makes recurring deposits and rebalancing feel boring.

Affiliate Disclosure

Richiest may earn a commission if you open an account through links on this page. The recommendation still has to fit the Frame. Commission rate is not the ranking system.

Short answer: M1 Finance wins for automation. SoFi is the clean runner-up if you want banking and investing in one place. Fidelity is the safer traditional choice if you want scale and familiarity. Schwab and Vanguard are better when recurring investing is part of a retirement-first plan.

Quick comparison

FeatureM1 FinanceSoFiFidelitySchwab
Recurring buysBestGoodGoodGood
Auto-rebalanceBestNoNoNo
Best for FrameAutomationBanking + investingTrusted defaultRetirement

Detailed recommendations

M1 FinanceBest for recurring automation

M1 is the cleanest answer when the portfolio should buy itself. Use it when the Frame needs recurring deposits and automatic rebalancing instead of a calendar full of reminders.

Recurring buysSet it and let the deposits land.
Auto-rebalanceThe account handles the drift.
Best fitInvestors who want the least maintenance.
Open M1 Finance →

Avoid if: you want a full-service brokerage with the deepest retirement plumbing.

SoFiBest for one app

SoFi is the answer when banking and investing belong together. It is not the best auto-rebalancer, but it keeps the money life simple for people who want fewer tabs open.

Banking + investingOne place for cash and ETF buys.
Recurring buysWorks well enough for scheduled contributions.
Best fitInvestors who want convenience more than machinery.
Open SoFi →

Avoid if: your main need is automated rebalancing.

FidelityBest traditional default

Fidelity is the adult-in-the-room choice when the user wants scale, reliability, and a broker most people already trust. It is not flashy, and that is the point.

Best fitPeople who want broad support and familiar account plumbing.
Recurring buysGood enough for steady investing.
Skip ifYou want auto-rebalancing to run itself.
Open Fidelity →

Avoid if: you need the broker to do the rebalancing for you.

Build Your FrameCompare M1 vs SoFi